Franchising first became popular in New Zealand in the late ‘90s, eventually becoming recognised as a viable and not only that, profitable, business model.
In fact, here in Aotearoa we’re the most franchised country (per capita) in the world – and according to a 2017 survey, 72% of franchises in New Zealand are home-grown brands.
With plenty of options to choose from, we’re breaking down exactly what it means to be part of a franchise and the next steps for anyone interested in joining the Caci clinic franchise.
What is a franchise?
Put simply, franchising is a way to distribute goods and/or offer services based on a licensing agreement. Franchise owners are granted permission from the franchisor (initial creator) to sell their services or product under their brand name, using their business format, while continuously striving for profit and growth.
How is it different to owning your own business?
When you purchase a franchise, the brand, services and product are already there. You are building your business based on a pre-existing, successful model, so all you need to focus on is executing the system. Of course, there’s always an element of risk in any new business, but there’s less risk involved in a franchise system. You have the benefit of being self-employed as well as having the support of the franchisor behind you.
What are the advantages of owning a franchise?
You become part of a well-established brand
Being part of a franchise means you don’t need to build your reputation from scratch. If you invest in a well-known, leading franchise, that trust and recognition in your business will already be there and this is invaluable.
Caci is a leader in the skincare and appearance industry in New Zealand – we’ve been operating for over 20 years and have 50 locations throughout the country. Being part of an established franchise like Caci gives you access to systems that are proven to work and the support of people there to make sure you have what you need to succeed.
Ongoing operational support
If you invest in a franchise, you don’t have to go it alone. You’ll get the systems, support and marketing you need to help you get off to the best possible start.
When purchasing a Caci franchise, a dedicated support office can help you with all the business essentials; from marketing, financial planning through to training in our very own Training Academy.
Franchising is a lower-risk way of going into business than setting up from scratch or buying an independent small business. Being part of an established franchise means you have access to the systems that are proven to work and you can enjoy the support of people who are there to make sure you are able to run your franchise successfully.
What are your main responsibilities as a franchise owner?
As a franchise owner, your responsibilities are similar to those of a normal business owner. However, tasks such as employment relations, product ordering and marketing activities can be streamlined. You will benefit from the highly systemised franchise, scale and support of nationwide marketing campaigns.