Antioxidants

Antioxidants are a vital ingredient in a healthy diet and they’re important for our skin too. They counter the effects of free radicals, inflammation, pollution, and the harsh effects of the sun. Using a sun block with antioxidants helps to protect our skin from the harmful effects of UV rays, reducing the risk of sun damage, age spots, and signs of ageing including lines and wrinkles.  Try Murad’s Oil Free Sunblock, an antioxidant-rich formula for powerful UVA/UVB protection.

Hyaluronic acid

Hyaluronic Acid is a humectant, which is a category of specific ingredients found in a moisturisers. They are what helps moisture bind to our skin; think of it as a moisture magnet that will help the skin look smoother. Hyaluronic Acid also has the ability to regulate the levels of moisture in your skin, based on the humidity around you. For example, on a humid day; Hyaluronic Acid will pull in less moisture than it would on a dry day. Hyaluronic Acid occurs naturally in our body, and as we age, we produce less and less of it. Murad’s Hydro-Dynamic® Ultimate Moisture is a great source of Hyaluronic Acid.

Vitamin A

Vitamin A is a compound, typically known as retinol, helps to reduce signs of aging like fine lines, wrinkles and loss of elasticity. Not only is it a potent antioxidant, but when applied topically, it signals the deeper layers of the skin to increase production of new cells. The result is firmer, stronger skin—reducing the appearance of hyperpigmentation and loss of elasticity. For advanced wrinkles, Murad's Advanced Acne & Wrinkle Reducer is a great source of Retinol.

Vitamin C

Vitamin C helps our skin produce collagen, which results in brighter, healthier looking skin. It also helps to neutralize free radicals and other environmental aggressors, which can cause premature ageing, lines and wrinkles. Murad Active Radiance Serum is a great source of Vitamin C, it helps to restore tone and smooth texture, and improve skin firmness by up to 63% in just 15 minutes.

AHA’s and BHA’s  

Alpha Hydroxy Acids (AHAs) and Beta Hydroxy Acids (BHAs) are essential for maintaining youthful looking skin. They help to even out skin tone and increase hydration. The main benefit of AHA is to exfoliate and repair dry, aging and sun-damaged skin. BHA’s help to get down into the pores to cut through the oil that’s clogging them, with antibacterial and anti-inflammatory properties. BHA’s are ideal for acne-prone skin and blackheads. As AHA’s are water soluble only and BHA’s are oil soluble, it’s important to use them in combination. Murad AHA/BHA Exfoliating Cleanser exfoliates and hydrates for radiant skin.